Why I'm reverting back to a solo massage practice

June 29, 2019

| Written by:

I’m about to share a personal story with you about a huge change at Life Balance Massage. One I am excited and nervous about but that ultimately feels like the very best choice.


It's been over 15 years since I started my practice on Piedmont Ave and in those years Life Balance Massage has grown beyond what I could have imagined. From just me in a tiny room praying for five clients a week "just to get me through" to a consistently expanding group of talented therapists all working with me to take on my ever expanding client demand. 



It was hard to believe at times. It was exhilarating. It was working. It felt like success. 


I had brought my work to thousand of clients helping people recover from injury, ease chronic pain and tension, cope with both physical and mental stress and also just to generally relax and maintain a lifestyle rooted in personal wellness. 


I was proud of what I had built and the place of employment I was able to create where therapists could have that highly sought balance of a solid and steady stream of incredible clients without having to choose between the dismal options of working for peanuts at some spa or the hassle and sometimes terrifying uncertainty of building a practice from scratch. 


It was lovely. 


But over the last couple of years, something started shifting. I was spending more and more time and energy on practice and employee management. Changes in state law meant the need to make expensive changes to employment policies. Expenses increased. Therapist compensation was forced to decrease. Demands on my time and resources became a constant drain.



Things started to feel - wrong


I began to lose my sense of joy during hands on time with my personal clients. Unanswered voicemails felt like a weight on my shoulders. Simple requests from my therapists began to feel like “more demands.” I felt resentment that time with my family was being constantly interrupted with “work stuff” and began to experience an emotional drain I couldn’t shake. 


I started keeping my phone on silent. 


I also felt silly and guilty. I wasn’t exactly running a fortune 500 company. I was only “in office” part time. All things told, it wasn’t that difficult to manage the multitasking. I was one of the luckiest people I knew! 


But I just couldn’t ignore that my gut was telling me something and I needed to finally listen.


I realized that I needed to make a choice. Either fully commit to expanding my practice and devote myself to a management role or scale back to a practice model that better fit the logistics of the location I was already in, my personality and the priorities in my life. 


It was time to walk my talk. I opted for my priorities and a work model that aligns with what I set out to achieve in the first place: a small but solid massage practice that brings me pride and a sense of worklife control. A dedicated personal client base I can be fully present for and serve with joy and my full capacity. A job I can do well and happily and then not think much about while I live the other parts of my life. A way to provide for my family while still being physically and emotionally present with them on a nearly full time basis. 


Something small and precious and wholly mine.


Beginning July 1st I will have fully transitioned back to a solo practice.



I’m excited and relieved to refocus on my personal work and my incredible, wonderful, dedicated clients. (many of whom have been a part of my practice since before my 11-year-old son came into existence!) 


I will also be expanding my personal work schedule beginning sometime in September to accommodate appointment requests. I will be adding 4 deep tissue appointments on Wednesdays between 10-3(I'm currently accepting pre-reservations for recurring spots via text/email)


I can’t express enough gratitude for the therapists who have come through Life Balance Massage’s door over the years. Many have come and gone onto other things - new careers, private practices, moves out of state - but each one brought something wonderful and unique to Life balance Massage and the clients they saw. I was sorry to see each one go. 


Things are changing, but I don’t want you to worry as you will still be able to connect with the most recent group of therapists at Life Balance Massage.


Sergio and Tiffany will still be located right in the same office as they are sharing space with me but operating their own practices. Em and Norlisha are both able to take clients in their own private practices. You can reach them all as follows: 


Tiffany Goss



ONLINE SCHEDULING: https://square.site/book/7RVJVEQHAA2AD/bodywork-with-tiffany-oakland-ca


Sergio Saez



ONLINE SCHEDULING: https://www.lifebalancemassage.net/book-a-massage


Em Abuan




Norlisha Long




As for me, you can continue to book with me on Tuesdays and Thursdays (Wednesdays in September) I currently have openings in mid to late August (barring any cancellations in July)


Juliette Wilk 


BOOK ONLINE: https://www.lifebalancemassage.net/book-a-massage

text @ 510-350-6692 



I will also be sending out quick notices via email regarding last minute cancelations so keep your eye out for those if that interests you!


Thanks for sharing in my experience and for your support of Life Balance Massage. Whether you came once with a gift certificate or have been a dedicated longtime client - I will forever be grateful for your support.


With Deepest Gratitude, 



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We've been serving up killer massage to Oakland, Berkeley, Piedmont and Emeryville since 2006 and are proud to be one of the top rated providers of the best massage in the East Bay. 

4283 Piedmont Ave | Ste. F-1 | Oakland, CA 

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